Brand your recruitment process

If you are in the internal recruitment business, there are a few things you need to remember.


1.  When you are fielding calls from potential candidates, sound excited about the company and the role.  Offer more information than the candidate requests.  Exceed expectations.

2.  Treat all candidates with respect – always.

3.  Ask really well thought out questions at the interview, probe where necessary and make sure the questions match the role.

4.  Never make promises you won’t keep – eg “we will be contacting your referees” and/or “we will contact you on (day) to let you know the outcome”

5.  Keep the candidate regularly informed of the progress of their application.

6.  If a candidate attends an interview and they are not successful, let them know via a phone call.  Sending an email is not good enough.

If you do these things, candidates, whether successful or not, will pass on positive comments about your organisation.  If you choose not to do these things, candidates will see your organisation in a negative light and they may decide to use social media to let others know about their negative experience…

The way you recruit says a lot about your brand.



3 Comments (+add yours?)

  1. Damon Klotz
    Dec 21, 2011 @ 04:13:04

    Everything you mentioned here really isn’t too much to ask.

    But rather then being the norm job candidates are finding this level of service an exception. The amount of brand damage that happens on a consistent basis due to poor recruitment processes is surely worth a little bit of investment from the recruiters?


  2. judythesweetspot
    Dec 21, 2011 @ 07:13:01

    Thanks for your comment Damon. You are right when you suggest that these are simple things to do. I struggle to understand why they can’t simply be done!


  3. Vicki
    Dec 23, 2011 @ 00:08:22

    I agree with Damon. None of what you suggest is difficult, people just can’t be bothered, or feel they are more important than the candidate so won’t spend their time. Maybe if enough damage is done people will change.

    Since moving to Brisbane I have found that many employers seem to think they need to disregard employees and candidates to prove they are big players in the world market. If they treat people in the manner you have put forward they will have greater success than having to deal with the damage of bad press.


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